"In This Volume"
Kathryn E. Stecke
Case Studies:
"Where in the World Is Timbuk2? Outsourcing, Offshoring, and Mass Customization"
Gérard Cachon, Serguei Netessine, and Kyle Cattani
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"Innovative Business Solutions: Extreme Customization at Affordable Price"
Ashok Kumar, Kathryn E. Stecke, James Sanford, and Frank T. Piller
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"Pedagogical Guidance to Analyze the Innovative Business Solutions Case"
Ashok Kumar, Kathryn E. Stecke, James Sanford, and Frank T. Piller
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"Optimization Modeling in the Transportation Industry: The Case of Tanner Valley Transit"
Keith A. Willoughby
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"Implementing Sustainability in the Global Supply Chain – The Case of Grundfos"
Liliyana Makarova Jørsfeldt, Peter Meulengracht Jensen, Brian Vejrum Waehrens, and Hans-Henrik Hvolby
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Lectures and Teaching/Review Articles:
"Conducting Service Learning Projects on a Lean Budget: Overcoming a Non-Profit’s Zero-Dollar Budget Request"
Richard J. Miller
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"Using Self-Selected Projects from Students’ Workplaces in a Graduate Operations Management Course"
Alan Jin, Lifang Wu, Marge Cunningham, and Mina Lee
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"Computing the Mass Customization and Personalization Effectiveness Index for Evaluating the Strategic Position of a Company"
Ashok Kumar and Kathryn E. Stecke
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"Enhancing Competitiveness Using the Mass Customization and Personalization Effectiveness Index Improvement Process"
Ashok Kumar, Kathryn E. Stecke, and Frank T. Piller
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