Pedagogical Guidance to Analyze the Innovative Business Solutions Case
Ashok Kumar
Grand Valley State University, USA
Kathryn E. Stecke
Naveen Jindal School of Management, University of Texas at Dallas, USA
James Sanford
Grand Valley State University, USA
Frank T. Piller
RWTH Achen University, Germany
Volume 9: 2015, pp. 39-48; ABSTRACT
Advancements in internet browser technologies, globalization, and an increase in innovative operations and information technologies have created new competitive opportunities for businesses. One challenge of business competition is that customers expect an increase in product choices, i.e., product differentiation (features, quality, speed) with no increase in cost. Mass customization (MC) is designed to resolve this conflict between price and value. It helps in specifying how to increase customization in products at affordable prices. MC helps to satisfy customers as well as improve market share and profitability. The Innovative Business Solutions case, with its accompanying support documents, demonstrate how a company might improve its market share and profitability using a MC strategy. The MCPEI methodology is used to suggest very effective improvement actions in customization levels, price, and capabilities.
.jpg)
