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JIBE Volume 12: 2017 Special Issue "The Advancement of International Marketing Education: An Indian Perspective" "International Marketing Education in India: Assessment and Looking Forward" PDF - 110 KB Sudhir Rana, Guest Editor "Information Age Paradigm Shifts: Implications for International Marketing and Business Education" Raj Aggarwal VIEW ABSTRACT/ORDER "An Experiential Approach to Transcending Cross-Cultural Boundaries" Sanjeev Tripathi and Sudipta Mandal VIEW ABSTRACT/ORDER "Adoption of Internet Based Experiential Learning by Indian International Marketing Education Providers" Vinay Kumar Yadav and Sanjay Medhavi VIEW ABSTRACT/ORDER "Teaching Pedagogical Innovation for International Marketing in India" Soma Arora VIEW ABSTRACT/ORDER "Chennai Super Kings (CSK): Growing and Leveraging Brand Equity" Joffi Thomas, Biswarup Saha, and Chandrasekhar Satpathy VIEW ABSTRACT/ORDER "Consumers’ Choice of Functional Foods: A Case Study of Millets in India" Sujatha Manohar and Varisha Rehman VIEW ABSTRACT/ORDER "Kay Cinema: Pricing Dilemma for Delhi NCR Region" Prem Prakash Dewani, Achint Nigam, and Manoj Motiani VIEW ABSTRACT/ORDER
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