Adoption of Internet Based Experiential Learning by Indian International Marketing Education Providers
Vinay Kumar Yadav and Sanjay Medhavi
University of Lucknow, India
Volume 12 Special Issue: 2017, pp. 49-60; ABSTRACT
In the era of globalisation, Indian business schools need to improve teaching pedagogy to train their graduates as per international benchmarking and to meet industry demands. This conceptual paper focuses on how IBEL (Internet Based Experiential Learning) adoption could be substantial for International Marketing (IM) education in India. This article reviews the literature related to IBEL in IM from which the construct for the propositions developed is evolved. Most of the literature indicates that a mix of internet based experiential learning, international marketing projects, and traditional classroom teaching are standard practice in most business schools around the world. Findings indicate that IBEL helps student learning via the various skills developed. IBEL is efficient and would be a significant pedagogy innovation for IM education in India
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