Information Age Paradigm Shifts: Implications for International Marketing and Business Education
Raj Aggarwal
President, BizSage Associates and Emeritus Sullivan Professor of International Business and Finance, University of Akron, USA
Volume 12: 2017 Special Issue, pp. 7-34; ABSTRACT
We live in interesting and changing times of shifting paradigms as we transition to the information age. Societies, businesses, and people face a number of challenges in responding to the influences of technology, globalization, demographics, and sustainability, the four fundamental driving forces revolutionizing modern society. To name just a few changes, technology is changing and displacing jobs, deconstructing value chains, and accelerating globalization. Globalization, in turn gives technology bigger markets and profits giving rise to new economic powers and sources of competition. Demographic forces are creating global imbalances in consumer and worker populations, pension fund shortfalls, and fiscal instability. Further, the world economy faces sustainability and climate change challenges. This essay examines and explains the interactive nature of these challenges especially for international marketing and business school education. It is contended that while acquiring measurable and useable knowledge and specific job skills are important; it is now ever more important to focus on learning and teaching flexible attitudes, innovation skills, leadership abilities, the ability to continue learning, and a good work ethic to survive and thrive in this new age.
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