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Mount Michael Vineyard: Choosing a High Quality Closure
John J. Lawrence
University of Idaho, USA
Karen M. Henderson
Cadbury Schweppes Asia Pacific
Volume 1: 2005, pp. 29-66; ABSTRACT
Mount Michael was a small, relatively new vineyard in New Zealand. The case describes the owner’s efforts to ensure that the wines produced from their grapes were the highest quality possible and then focuses on the owner’s growing concern about cork taint. In particular, the vineyard’s owners were considering switching from natural cork to one of several alternative closures as a way to reduce or eliminate cork taint. The dilemma was that consumers tended to associate these alternative closures with lower quality wines. Complicating the owner’s decision was the fact that they were set to expand and begin exporting. This case was designed for a quality management class. It was developed to illustrate how a small business implements a strategy based on high quality across its entire value chain, to provide a basis for discussing alternative dimensions of quality, and to illustrate the use of the cost of quality concept.
The Americas + Rest of World
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
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