SuGoPetite: The Sourcing Decision
Richard Metters
Mays Business School, Texas A&M University, USA
Volume 18: 2024, pp. 43-48; ABSTRACT
This female protagonist case concerns alignment of operational processes with
product maturity – a classic example of the well-known “Product-Process Matrix”. The decision
maker has designed a new product: dresses for petite women made from environmentally
conscious materials. She now must decide on the contract manufacturer. Two choices are
presented: a low cost, high volume oriented assembly line manufacturer in a distant country, and
a high cost, low volume, craft production domestic manufacturer in the same city where the
designer lives. The decision maker must decide between the competing priorities of cost,
response time, and quality. This is a case meant to be read and discussed during class, and takes
roughly 30 minutes of class time.
Keywords: protagonist case, product-process matrix, outsourcing production, mini case.
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