Use of Cryptos to Create Innovative Supply Chain Ecosystem: An Entrepreneurship Case
Ahmed Gomaa and Satya Prattipati
The University of Scranton, USA
Volume 13: 2019, pp. 97-122; ABSTRACT
This case promotes discussions about the application of blockchain technologies and cryptocurrency in an innovative supply chain ecosystem. The case provides learning materials to help students consider the implications of using cryptocurrencies and blockchain technologies. First, it introduces JALA, a new media-streaming platform. It explains the JALA platform, and the value proposition of a new innovative supply chain based on the JALA platform. Second, it explains the advantages and disadvantages of the different types of crypto tokens. Third, it explains the values derived from the use of block chain technologies in the new supply chain. After analyzing the case, the students are required to make recommendations on a) whether to create and use JALA tokens (a crypto currency), to raise capital and/ or to operate the JALA business, and b) whether to adopt block chain technologies to operate the new supply chain using JALA platform.
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