Logistics Design at Fresh Buy
Debmallya Chatterjee and Kedar Pandurang Joshi
T.A. Pai Management Institute, India
Pankul Arora
Capgemini Technology Services India Limited, India
Volume 11: 2017, pp. 57-78; ABSTRACT
Fresh Buy (FB) is one of the leading players in e-grocery market in Mumbai, India. FB’s main specialty is in supplying fresh fruits and vegetables, which is sourced from farmers, and distributed through its collection center. This case illustrates a typical trade-off between increased logistics cost and delayed deliveries faced by Fresh Buy (FB). This case brings up the issues with the vehicle routing problem with time windows (VRSPTW). An illustration presents the Clark and Wright Savings algorithm for route development. It also provides an enriched platform to compare and evaluate different demand scenarios in a growing market.
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