Driving Diversity: Nudging Towards Gender Balance in India's Workforce

Monika Jain

Monika Jain

Birla Institute of Management Technology (BIMTECH), India

Volume 16: 2023, pp. 127-140; ABSTRACT

In India, despite significant strides in economic development and social progress, women continue to face substantial barriers to their participation in the labour force. Numerous factors contribute to this disparity, including cultural norms and societal expectations that prioritize women’s roles within the household over formal employment. Additionally, structural challenges such as limited access to education and vocational training, inadequate childcare support systems, and gender-based discrimination in the workplace further hinder women’s entry and advancement in the labour market. These barriers result in a pronounced gender gap in labour force participation rates, with women significantly underrepresented in various sectors of the economy. The case focuses on how government and organizations can employ nudging for promoting gender equality in developing economies like India. When organisations emphasise gender equality and actively engage in efforts to cultivate an inclusive and varied workplace, they can obtain competitive advantages from having a greater diversity of skilled individuals who can contribute to economic expansion.
Keywords: gender inequality, female infanticide, organisation behavior, workplace