Role of Nudge Theory in the Adoption of EVs: Evidence from India

Monika Jain

Monika Jain

Birla Institute of Management Technology, Greater Noida, India

Volume 15: 2022, pp. 59-66; ABSTRACT

Air pollution is a serious problem in India. The situation becomes more acute in winters when a smoky brown haze blankets India’s northern plains and the national capital, New Delhi. As the severity increases, the government restricts construction activities and even closes schools to protect children. India is now the world’s second most polluted country, and according to the WHO, 14 of the world’s 20 most polluted cities are located in India. The Indian automobile industry is the country’s third-highest emitter of greenhouse gases. Electric Vehicles (EVs) offer a promising solution that can support efforts to overcome the issue of climate change and help reduce pollution levels. Though EV sales are rising, India still has a long way to go. India needs to catch up with other countries in EV adoption. Nudges by the government are paramount to accelerate EV adoption in India.