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When Cultures Meet: A Case of Nike and Kukdong in Mexico
Divya Bhutiani
University of Groningen, The Netherlands, Nanyang Technological University,
Singapore, and LM Thapar School of Management, Thapar Institute of Engineering & Technology, Punjab, India
K. Ravi Kumar
University of Southern California, USA and Nanyang Technological University,
Singapore
Volume 11: 2017, pp. 5-14; ABSTRACT
It was March of 2008, the senior executive team of Nike in the US headquarters is
under stress because of the results presented to them by the consulting team they had hired in December 2007. Mex Mode is a
subsidiary of the Korean company, Kukdong Apparels operating in Atlixo, Mexico and is a key supplier of college T-shirts and
hoodies for Nike USA. Many operational issues have emerged at the Mexican facility since it started its operations in 1991,
causing sleepless nights for the executive team at Nike Apparels and Kukdong. This time it was not a labor strike like the one
back in 2001, but the poor performance of the facility and high defect rate leading to high internal rework that was bothering them.
To find out the reasons behind the poor productivity of this facility, Nike Inc. and Kukdong USA decided to hire a consulting team
from the University of Southern California (USC) school of business who carried out three months of pre-assessment at the facility.
The Americas + Rest of World
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
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