Online Video-Based Case Interviews: Investigating the Nature of Learning in an Undergraduate Business Strategy Course
Gregory R. MacKinnon and Conor Vibert
Acadia University, Canada
Volume 9: 2014, pp. 235-254; ABSTRACT
This paper reports an action research study of the use of online video interviews as the basis for case study approaches to learning analysis skills in business education. In particular, the study was undertaken in a small liberal arts university within a “Strategic Issues” course, a component of an undergraduate Bachelor of Business Administration program. In an effort to sequester a glimpse of the complex interface of technology and pedagogy (Mishra & Koehler 2006) both quantitative and qualitative empirical materials were collected in the form of surveys, interviews and focus group sessions. In addition, the impact of the intervention with regard to process skills was assessed using a criterion-based (instructor-student) concept map comparison (Lopez 2008). In summary, while the sample suggested the video database was an excellent resource, it was found that students require additional instructor scaffolding in order to realize the full benefit of the video-based case study approach.
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