The Baby Shaker Application: A Mobile App Dilemma
Eric D. Yordy and Katlin Bryant
Northern Arizona University, USA
Volume 8: 2013, pp. 27-34; ABSTRACT
In 2009, Apple released the Baby Shaker app through its Apple Store. The app was only on the market for a couple of days, but CNN named the app one of the worst business decisions of 2009. This paper explores the issues of content control and censorship in the app industry using a fictional company and characters based on facts associated with the Baby Shaker app release. The case puts students in the position of a manager at an app development company who is tasked with responding to the public outcry caused by the release of the Baby Shaker app. Using the COVER model for ethical decision-making, the instructor’s manual guides faculty through various ethical theories to assist students with developing critical and ethical decision-making skills.
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