Improving International Business Education: Opportunities for Experiential Learning in Emerging and Developing Markets

John A. Martin; Steve G. Green; Kurt A. Heppard

John A. Martin, Steve G. Green, and Kurt A. Heppard

Department of Management, United States Air Force Academy, USA

Volume 8: 2013, pp. 75-88; ABSTRACT

As the global business environment continues to attract the attention of institutions of higher education, international business (IB) and management education pedagogy is transforming to meet the many challenges and opportunities associated with improvement efforts. This is particularly acute in IB education relating to emerging and developing markets. Building upon our previous article that provided insights into generalizable IB pedagogy trends, we describe how we capitalized on several different educational approaches for experiential learning projects. In this paper, we examine and investigate the experiential nature of capstone projects we implemented and discuss assessment and assurance of learning implications. We offer an example and summary case study of an innovative approach to a capstone experience at the United States Air Force Academy where the students established a new social venture that directly involves an emerging and under-developed nation (Cambodia) to illustrate a deliberate capstone experience with applicability to emerging and under-developed nations. We close with recommendations and thoughts about future inquiry into improving IB pedagogy.

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