Tropical Salvage's Growth Strategy: From Recession to Expansion
Scott Marshall
Portland State University, USA
Volume 7: 2012, pp. 5-26; ABSTRACT
Tim O'Brien, Founder of Tropical Salvage, was ready to launch a growth strategy. He had spent ten years building the sourcing and production capabilities in Indonesia. And he had worked with a non-profit partner to establish the Jepara Forest Conservancy to further his social and environmental missions. O'Brien had many decisions to make, including how to finance a new branded retail store, the best ways to build brand awareness, and whether to diversify the product offerings. This case study provides students with the opportunity to analyze a social enterprise in an intensely competitive global industry. Students will look at many facets of the business – international sourcing and operations, marketing and distribution, and finance – to derive recommended actions.
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