Introducing the Topic 'Supermarketization in Developing Economies' in International Business Classrooms: The Case of Wal-Mart and Bharti

Kelly R. Rush

Introducing the Topic “Supermarketization in Developing Economies” in International Business Classrooms: The Case of Wal-Mart and Bharti

Kelly R. Rush

Mount Vernon Nazarene University, USA

Volume 6: 2010, pp. 5-16; ABSTRACT

Supermarket penetration in developing countries has been rampant in the past decade – much faster than what was experienced in the U.S. over the 50-60 years that Sam Walton’s Five and Dime evolved into the world’s largest retailer. The supermarketization trend, welldocumented by researchers, is examined here through the lens of the Asian Case Research Centre’s Wal-Mart and Bharti case. The case illustrates many research findings on the supermarketization topic and is an ideal springboard for discussion threads in numerous international business classrooms, as the well-known retailer has broad recognition with today’s student. Practical ways to evaluate and use the case in a variety of classroom scenarios are presented, along with an overview of key Indian-economic trends brought to light by the case.

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