© NeilsonJournals Publishing All Rights Reserved
NeilsonJournals Publishing
Introducing the Topic “Supermarketization in Developing
Economies” in International Business Classrooms: The Case of Wal-Mart and Bharti
Kelly R. Rush
Mount Vernon Nazarene University, USA
Volume 6: 2010, pp. 5-16; ABSTRACT
Supermarket penetration in developing countries has been rampant in the past decade – much faster than what was experienced in the
U.S. over the 50-60 years that Sam Walton’s Five and Dime evolved into the world’s largest retailer. The supermarketization trend, welldocumented
by researchers, is examined here through the lens of the Asian Case Research Centre’s Wal-Mart and Bharti case. The case illustrates
many research findings on the supermarketization topic and is an ideal springboard for discussion threads in numerous international business
classrooms, as the well-known retailer has broad recognition with today’s student. Practical ways to evaluate and use the case in a variety of
classroom scenarios are presented, along with an overview of key Indian-economic trends brought to light by the case.
The Americas + Rest of World
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
ORDER ARTICLE PERMISSIONS/REPRINTS/OFFPRINTS
To order permissions to include this article in textbooks, edited volumes, course booklets, online/digital course packs, etc., and/or to order multiple individual hard copies for classroom use, please use the appropriate form available on the Order Forms page or alternatively, contact the Publishing Editor pneilson@neilsonjournals.com directly.
.jpg)
