COUNTRY Level Strategies in Export Promotion: Gaps and Remedies (A Case Study of India)

K. Rangarajan; Saswati Tripathi; Debarati Sarkar

K. Rangarajan, Saswati Tripathi, and Debarati Sarkar

Indian Institute of Foreign Trade, Kolkata, India

Volume 6: 2010, pp. 17-38; ABSTRACT

Government export promotion activities are aimed at promoting international trade by providing various aids to exporters ranging from information on exporting and export markets to financial assistance, tax rebates etc. The case for government promotion of exports is likely to be stronger in countries like India where small scale sector and traditional products and processes dominate external trade. Promotion activities remain to be further evaluated for their success, as the final outcome in the form of increased exports is attributable not only to these activities but also to currency movements, and the competitiveness of the country in terms of quality, technology, timeliness, etc.. In this paper an attempt has been made to introduce two possible evaluation methods, namely the Level Based Composite Value Method and the Efficacy Quotient Method. They try to evaluate the levels of implementation and the twin objectives of export promotion and development.

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