Strategic Analysis and Growth in an Emerging Economy (B): Developing Competitive Advantage - Mobile Handset Companies’ Generic and Multinational Strategies in India
Prashant Salwan
Indian Institute of Management Indore, India
Volume 4: 2009, pp. 87-102; ABSTRACT
This is the second case in the series on strategic analysis and growth in an emerging
economy. In this case the mobile handset manufactures have to decide which competitive strategies
to adopt. India’s market is attractive as manufacturing inside India has become very cost effective.
The competitors have to have market specific and country specific strategies. The major players
(Nokia, Samsung, and Sony Ericsson) have differing resources and competitive strengths. They
have to develop competitive generic strategies for India and develop multinational strategies for cost
leadership, linking the advantages of Indian manufacture with their global market positions.
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