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Teaching Intercultural Communication Competence to Business Students
Dennis O. Durocher Jr.
Nicholls State University, USA
Volume 4: 2009, pp. 119-134; ABSTRACT
This article summarizes a pilot study conducted by a consortium of American universities as part of an effort to address problems of intercultural communication competence in business students. These intercultural communication problems are defined in theoretical terms, and data is presented in order to identify student needs with respect to the theoretical framework. This data suggests potential communication problems that may confront American business graduates working abroad. A curriculum for addressing the needs highlighted by the data is presented, and results from the implementation of the curriculum are discussed.
The Americas + Rest of World
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ARTICLE REF.: JIBE4-0TSA2