ZeeScene Analytics: Charting the Future
Kamal Sharma
Indian Institute of Management Indore, India
Harsh Dadhich
Thoughtworks UK
Volume 19: 2024, pp. 00-00; ABSTRACT
This case explores the initial growth challenges of ZeeScene Analytics, a UK based bornglobal
firm. Its primary product dealt with evaluating the quality of research and advice given by
research analysts to investment managers. A new transparency regime under EU and UK laws had
created an opportunity in the home market for products like these. Since paying for research and
advice was one of the main expenses for investment management firms, it could be valuable for the
asset-management/ investment banking industry in other countries too. This born-global company
faced external uncertainties in its home economy and could encounter regulatory headwinds in the
countries it sought to expand into. Despite his conviction in the innovative, data-driven approach of
ZeeScene in evaluating investment research, the CEO must convince potential investors of its
prospects. This case navigates the challenges and opportunities that such born-global fintech firms
face in their initial years.
Keywords: born-global, legal environments, regulations, MiFId-II, venture capital.
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