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ZeeScene Analytics: Charting the Future
Kamal Sharma
Indian Institute of Management Indore, India
Harsh Dadhich
Thoughtworks UK
Volume 19: 2024, pp. 357-366; ABSTRACT
This case explores the initial growth challenges of ZeeScene Analytics, a UK based bornglobal firm. Its primary product dealt
with evaluating the quality of research and advice given by research analysts to investment managers. A new transparency regime
under EU and UK laws had created an opportunity in the home market for products like these. Since paying for research and advice
was one of the main expenses for investment management firms, it could be valuable for the asset-management/ investment banking
industry in other countries too. This born-global company faced external uncertainties in its home economy and could encounter
regulatory headwinds in the countries it sought to expand into. Despite his conviction in the innovative, data-driven approach
of ZeeScene in evaluating investment research, the CEO must convince potential investors of its prospects. This case navigates
the challenges and opportunities that such born-global fintech firms face in their initial years.
Keywords: born-global, legal environments, regulations, MiFId-II, venture capital.
The Americas + Rest of World
ARTICLE REF.: JIBE19-0CS7
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