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PIXZA – Sustaining Social Commitments During a Global Pandemic
Gregory Unruh
George Mason University, United States
Fernanda Arreola
ESSCA, France
Volume 19: 2024, pp. 307-316; ABSTRACT
The case discusses Pixza, a pioneering Mexican pizzeria, operating as a social enterprise working to create a profitable
business with a stakeholder impact. The company offers customers both distinctive, culturally relevant blue-corn pizza and
the opportunity to support Pixza’s social mission of reintegrating disenfranchised youth into society through employment
and skill-building programs. The case decision point comes when Pixza is confronted by the global Covid pandemic, something
that drives the Pixza leadership to balance its economic viability with its ethical commitment to its employees. The case
allows for a discussion of if and how Pixza stakeholders can be called on to help the company weather the economic and sanitary
crisis. It also allows for an analysis of how social entrepreneurs can make business model pivots in the midst of crisis.
Keywords: stakeholder management, organizational purpose, social enterprises, business sustainability, inclusive organizations.
The Americas + Rest of World
ARTICLE REF.: JIBE19-0CS3
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