ORDER ARTICLE PERMISSIONS/REPRINTS/OFFPRINTS/TEACHING NOTES
To order inspection copies, and/or permissions to include this article in textbooks, edited volumes, course booklets, online/digital course packs, etc., and/or to order multiple individual hard copies for classroom use, please use the secure online payment, or the appropriate form available on the Order Forms page, or alternatively, contact the Publishing Editor, Peter Neilson, pneilson@neilsonjournals.com directly.
BYD's Road to Global Leadership: Factors and Challenges in Establishing a Chinese World-Class Brand in Electric Vehicles
Benjamin Boeuf
IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM- Lille Economie Management, F-59000 Lille, France
Céline Flipo
IESEG School of Management, France
Volume 19: 2024, pp. 343-356; ABSTRACT
The case study examines the rapid growth of BYD, a prominent Chinese electric vehicle and clean energy company, highlighting
multifaceted factors like Chinese government support, strategic positioning with affordable yet diversified product lines,
vertical integration, and unique HR strategies. The study also addresses BYD’s global expansion challenges and how
BYD navigates these, offering insights into its evolution within a shifting electric vehicle market.
Keywords: global expansion, innovation, vertical integration, government support, sustainability.
.jpg)
