BYD's Road to Global Leadership: Factors and Challenges in Establishing a Chinese World-Class Brand in Electric
Vehicles
Benjamin Boeuf
IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM- Lille Economie Management,
F-59000 Lille, France
Céline Flipo
IESEG School of Management, France
Volume 19: 2024, pp. 00-00; ABSTRACT
The case study examines the rapid growth of BYD, a prominent Chinese electric vehicle
and clean energy company, highlighting multifaceted factors like Chinese government support,
strategic positioning with affordable yet diversified product lines, vertical integration, and unique
HR strategies. The study also addresses BYD’s global expansion challenges and how BYD
navigates these, offering insights into its evolution within a shifting electric vehicle market.
Keywords: global expansion, innovation, vertical integration, government support, sustainability.
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