Find Your Country: A Scavenger Hunt for Understanding International Business Environments
Jing Liu, Carole Cangioni, and Jaclyn Perrmann-Graham
Northern Kentucky University, USA
Daniel Peat
University of Cincinnati, USA
Volume 18: 2023, pp. 243-278; ABSTRACT
Instructors teaching management and international business classes
often face a challenge conveying frameworks and analytic techniques for
understanding complex business environments. In this article, the focus is on
facilitating students’ learning of the institutional aspect of business environments.
Through the use of a scavenger hunt, students navigate the four major facets of
the institutional environment: political freedom, economic freedom, corruption,
and national culture. The purpose of the scavenger hunt is to help students analyze
institutional environments and cross-country challenges, explore respective
measurement and databases, and consider practical implications in forecasted
institutional changes. This exercise is intended to be used in a Strategy,
International Business, or other International Management or Marketing course.
Included are ideas for variations.
Keywords: institutional environment, PEST/CAGE analysis, international
business, international management, strategy, learning activity, business
intelligence.
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