A Comparative Study of the Teaching of Cross-Cultural Management: Face-to-Face vs. Online Delivery

Eimear Nolan; Xiaoning Liang; Louis Brennan; Mairead Brady

Eimear Nolan, Xiaoning Liang, Louis Brennan, and Mairead Brady

Trinity College Dublin, Ireland

Volume 17: 2022, pp. 5-28; ABSTRACT

Research to date notes the effectiveness of cross-cultural training courses in increasing students’ cultural intelligence. This study aims to establish whether or not the online delivery of a cross-cultural management course increases students’ cultural intelligence, academic satisfaction and commitment to learn. Adopting a longitudinal approach, we researched students undertaking a cross-cultural management module as part of their MSc programme in Management. Pre and post face-to-face intervention measures were used for sample 1 (face-to-face), and sample 2 (online). Our findings reveal that the mode of delivery did not impact on student’s cognitive CQ, behavior CQ, and metacognitive CQ, with the face-to-face mode of delivery and the online delivery equally effective in improving students’ CQ in these domains. However, our study found that the online mode of delivery can enhance students’ motivational CQ relative to that of the face-to-face mode of delivery. These findings are novel as they are the first to assess how the delivery mode of cross-cultural management education impacts on students’ cultural intelligence, academic satisfaction and commitment to learn.

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