Amazon’s Acquisition of Souq.com: Synergies in the GCC Region
Arindam Banerjee
SP Jain School of Global Management, Dubai, UAE
Volume 16: 2021, pp. 189-202; ABSTRACT
This descriptive case study recounts the strategic acquisition of Souq.com by Amazon. Souq.com began in 2005 as an Arab language auction site for electronics goods based in Dubai, UAE. By 2017 it was the largest e-commerce platform in the Gulf Coopertion Council (GCC) region and drew the interest of Amazon as it sought to expand its business into the Middle East. Students will learn about the e-commerce market in the GCC region, and the importance of synergies in cross border acquisitions.
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