Cheers! A Teaching Project for Exploring the Opportunities and Challenges of Internationalization in a Small Local Brewery
Allan Discua Cruz
Lancaster University Management School, UK
Miriam Isabella Cavalcanti Junqueira
Montreat College, USA
Volume 15: 2020, pp. 229-248; ABSTRACT
Internationalization can play a pivotal role in the success of small firms. This learning project was aimed at upper-level undergraduate or graduate students studying international business or internationalization. Acting as consultants and project managers, students were required to identify and address potential opportunities and challenges for small firms in the internationalization process. The project combined classroom learning with a field trip to enable students to contextualize their theoretical knowledge. The project spanned three weeks, with tasks before, during, and after the field trip. Working in teams, students developed cultural, social, and creative problem-solving competencies. A local microbrewery was selected as the context in which to implement this project. However, the project’s principles could be applied to various regional and local small businesses that produce specialized craft products.
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