Chalet Matsuzaka: Crisis Mitigation
Laird R. Smith
The University of Texas at El Paso, USA
Laura Guerrero
University of Houston – Clear Lake, USA
Volume 15: 2020, pp. 357-366; ABSTRACT
Faye Davison and Mike Jones, both from Great Britain, met when they were expatriates in Japan. They wanted to open a Japanese-themed hotel in the French Alps. Faye and Mike faced several obstacles as France is not an easy place for entrepreneurs. They eventually bought land and built a four-star hotel. Chalet Matsuzaka had four floors, a large reception area, ten bedrooms, a Japanese spa with massage services, a gourmet restaurant, and a meeting room. In February 2020, after having been in business since 2006, Faye wondered what sorts of risks should she and Mike expect. The corona virus was ravaging China and was already spreading beyond China’s borders. Brexit had been decided but not finalized. How would these events or others impact their business? How could they ensure that even if something happened, Chalet Matsuzaka could continue to be successful?
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