International Joint Venture Strategy: An SME’s Expansion into the Halal Global Market
Andrei O. J. Kwok
Monash University Malaysia and Sunway University Business School, Malaysia
Juliana French and Sharon G.M. Koh
Monash University Malaysia
Volume 14: 2019, pp. 343-354; ABSTRACT
When new entrants and stiffer competition posed a long-term threat to JH International (JHI) domestically, the company decided to embark on international expansion. Initially, the company exported to other Asian countries; however, the dispute between the U.S. and China over poultry trade presented the company with the opportunity to enter China via an international joint venture. This case study examines the risks and opportunities faced by JHI post entering the halal food market in Xinjiang, China.
.jpg)
