The Chakra Super Blasters: Revenue Maximization in League Cricket
Achint Nigam
ICFAI Business School, Hyderabad, India
Prem Dewani
Indian Institute of Management Lucknow, India
Volume 14: 2019, pp. 389-412; ABSTRACT
This disguised case examines the pricing strategy for home matches of a new cricket league team. It raises issues related to market research and pricing in services. A new champion league cricket team has started up in Chakra, Biloor and – almost nine months in advance of the first game – is planning its first season at home ground. The game dates had already been finalized, but decisions related to pricing of tickets are still pending. The management was trying to understand the results obtained via a detailed survey that will help them in pricing tickets and multi-match passes. The dilemma of the teams marketing director gets complicated as he tries to understand the intricacies of ticket pricing and its linked ancillary issues.
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