A Phenomenological Investigation of Business Students’ Study Abroad Experiences
Swinder Janda and Bente Janda
Kansas State University, USA
Volume 13: 2018, pp. 101-126; ABSTRACT
Globalization and increased consumer mobility across nations has made it imperative for higher education institutions to focus on educational offerings that emphasize global perspectives including an understanding of different cultures, the global economy, and the interdependence of nations. One way to expose students to such perspectives is through participation in study abroad programs. Even though there is some prior research that identifies student motivations, concerns, and outcomes associated with studying abroad, much of it is quantitative in nature. The present research utilizes phenomenological techniques to uncover major motivations and concerns of students who study abroad, and delves into key psychological and behavioral outcomes of participating in study abroad programs. As such it attempts to add deeper insights by focusing on a depth understanding of these concepts. Marketing related implications of these findings for institutions of higher education as well as organizations that hire business graduates are also provided.
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