Grandage Services India Ltd.: Startup Growing Pains in Elderly Care
Sebastian Valiaparampil Joseph and Rakesh Gupta
IMT-Ghaziabad, India
Sandeep Puri
Asian Institute of Management, Manila, Philippines
Volume 13: 2018, pp. 427-446; ABSTRACT
Grandage Services India Ltd. is a business start up operating in the home healthcare sector in India. The company specialises in training certified caregivers to provide patient care to the elderly. This segment of the health care industry in India has high potential for growth typical of many emerging markets. The company had to act quickly to secure market potential in India and also look for opportunities to expand internationally before their business model was replicated and competition took over. Management had set themselves an ambitious revenue target by 2022, but high attrition rates were impacting their growth plans. Students must put forward a workable solution to solve this problem and present credible plans for achieving the company’s target to convince potential investors.
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