Using Porter’s Diamond as the Focus Project in a Short-Term International Business Study Abroad Course: A Case Study
Russell Teasley and Katie Simmons
University of North Georgia, USA
Marilyn M. Helms
Dalton State College, USA
Volume 11: 2016, pp. 31-48; ABSTRACT
Internationalisation of the curriculum and study abroad participation are often linked to
the mission, accreditation, and learning objectives of business schools. Financial pressures and
schedule constraints of students have reduced the viability of longer-term international studies.
While the popularity of short-term study abroad has increased, these programs challenge faculty to
achieve meaningful student learning outcomes within the compressed time frames. This study
presents a short-term study abroad methodology based on Porter’s model of national
competitiveness (Porter 1990a) using a case example of the financial services industry of London,
England. The approach is transferable to other study abroad locations. Implementation and areas
for future research are presented.
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