Teaching Tip: Using Google Analytics and Social Media to Enhance Web Performance
Ehi E. Aimiuwu
Edofolks Inc., USA
Volume 11: 2016, pp. 155-168; ABSTRACT
The aim of the teaching tip proposed here is to encourage instructors to get information systems (IS) students actively engaged in the use of Google Analytics and Social Media to enhance Web Performance (WP). The goal is to open Facebook and Google Analytics accounts, build a personal webpage, and combine these IS applications to enhance WP. This teaching tip, targeting undergraduates, is an assignment series that should be considered a term project and a supplement to an existing course, such as social media, Web design, business analytics, or e-commerce where it should be interwoven into the existing course. By the end of the semester, students will have a combined experience with webpage design, Facebook, and Google Analytics, as well as a hands-on understanding of how IS enhances WP.
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