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Smart Strategy or Great Tragedy? Vedanta Alumina and the Dongria Kondhs
Nimruji Jammulamadaka
Indian Institute of Management Calcutta, India
Volume 9: 2012 pp. 431-446: ABSTRACT
The case recounts the ongoing conflict between Vedanta Alumina and the indigenous people and environmentalists over the mining and refining of aluminum at Niyamgiri in Orissa in India. Vedanta Alumina is a subsidiary of FTSE listed Vedanta Resources Plc. The company acquired a license for mining alumina from the state owned Orissa Mining Corporation and began work on the project that would make it the world’s largest integrated producer of aluminum. Since the very beginning, this project had faced stiff resistance from the endangered indigenous tribes of the area and the environmentalists for its adverse impact. The case depicts the several ups and downs of both the company and the resistance movement and the methods employed by each of them during the decade old struggle that has been fought over continents and is now a very charged political issue in the country. The case also illustrates the manner in which the state and political leadership work, at times supporting the people and at times the corporate interests.
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