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Teaching Business Ethics with Cases: The
Effect of Personal Experience
Susanna Cahn
Pace University, USA
Victor Glass
National Exchange Carrier Association, USA
Volume 8: 2011, pp. 7-12: ABSTRACT
As a final project for a business and society course, students presented analyses of ethical
dilemmas in business settings; each dilemma was different, chosen either from the student’s
personal business experience or from a recent business news event. Students identified multiple
decision criteria (financial, ethical, etc.) relevant to the dilemma and then recommended a decision,
reflecting a prioritizing of the multiple decision criteria. The goal of this research was to learn
whether personal experience led to different decision priorities. Analyses from 121 students taken
from six semesters of the course were sorted by choice of topic, as well as by which decision
criterion was given top priority. Results showed significant differences (Chi-square value of
38.50562, significance level of 5.45963E-10) between the personal examples and the news
examples. Students typically put ethical concerns first when analyzing news events. However, when
it came to personal events, more self-serving concerns often took priority. These disparate results
suggest that even when knowledge is gained from study of theory and cases, it may not be applied
to dilemmas that arise in students’ own experiences.
ARTICLE REF.: JBEE8-0TRA1