Snow Brand Milk Products (C): 2009 - Remaining Challenges
Jenny Mead
Darden Graduate Business School, USA
Regina Wentzel Wolfe
DePaul University, USA
Akira Saito
Chuo University, Japan
Daryl Koehn
University of St. Thomas, USA
Volume 7: 2010, pp. 125-128: ABSTRACT
In the C case, the turnaround at SBM has been effected. Most significant is the company's realization that it exists to serve the consumer and, through that service, the broader society. This brief case outlines the successes Hiwasa pushed SBM management to accomplish and introduces the challenges the company faced in 2009: primarily, continuing to build its corporate social responsibility approach and addressing environmental and social issues.
