Snow Brand Milk Products (B): Reform and Revitalization Efforts
Jenny Mead
Darden Graduate Business School, USA
Regina Wentzel Wolfe
DePaul University, USA
Akira Saito
Chuo University, Japan
Daryl Koehn
University of St. Thomas, USA
Volume 7: 2010, pp. 117-124: ABSTRACT
The B case jumps ahead several years and outlines the turnaround efforts SBM undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; and establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), Hiwasa joined its new board as its sole outside director, serving as the impetus for the changes the company made. Her appointment indicated SBM was indeed serious about reform and revitalization.
