© NeilsonJournals Publishing All Rights Reserved
NeilsonJournals Publishing
ORDER ARTICLE PERMISSIONS/REPRINTS/OFFPRINTS
To order copies, and/or permissions to include this article in textbooks, edited volumes, course booklets, online/digital course packs, etc., and/or to order multiple individual hard copies for classroom use, please use the secure online payment, or the appropriate form available on the Order Forms page, or alternatively, contact the Publishing Editor, Peter Neilson, pneilson@neilsonjournals.com directly.
Business Ethics for Introductory Courses: A Framework and a Teaching Protocol
Siwei Zhu, Aleta Sanford, and Gokce Serdar
Paseka School of Business, Minnesota State University Moorhead, USA
Volume 21: 2024 pp. 00-00: ABSTRACT
Business ethics education is a cornerstone of preparing future leaders to navigate the
complex ethical dilemmas inherent in modern management. Existing curricula often fall short of
equipping students with actionable tools to address these challenges, frequently adopting reactive
approaches rather than fostering proactive ethical reasoning. This paper addresses the gaps by
creating a framework that applies normative ethics—consequentialism, deontology, and virtue
ethics. We further propose a teaching protocol for an in-class activity in which student groups can
apply their understanding of the framework in real-world scenarios.
Keywords: business ethics education, normative ethics, teaching protocol.
