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Business Ethics for Introductory Courses: A Framework and a Teaching Protocol
Siwei Zhu, Aleta Sanford, and Gokce Serdar
Paseka School of Business, Minnesota State University Moorhead, USA
Volume 21: 2024 pp. 181-206: ABSTRACT
Business ethics education is a cornerstone of preparing future leaders to navigate the complex ethical dilemmas
inherent in modern management. Existing curricula often fall short of equipping students with actionable tools to
address these challenges, frequently adopting reactive approaches rather than fostering proactive ethical reasoning.
This paper addresses the gaps by creating a framework that applies normative ethics—consequentialism, deontology, and
virtue ethics. We further propose a teaching protocol for an in-class activity in which student
groups can apply their understanding of the framework in real-world scenarios.
Keywords: business ethics education, normative ethics, teaching protocol.
ARTICLE REF.: JBEE21-0TA6