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Socially Learned Cheating Behavior Through Faculty Deterrence: A CrossCultural Study of Students in the Bahamas and the U.S.
Kelley M. Duncanson
Division of Business and Economics, Morehouse College, USA
Volume 21: 2024 pp. 47-72: ABSTRACT
This study investigates the influence of faculty deterrence and social acceptance on cheating behavior,
addressing the central research question: Does high faculty deterrence reduce students' perceptions of
cheating as socially acceptable compared to low faculty deterrence? A sample of 190 Bahamian undergraduate
students representing various academic majors were randomly assigned to two vignettes depicting testing
environments with either high or low faculty deterrence. Participants were asked to estimate the percentage
of students who would consider cheating socially acceptable under each scenario. The key findings indicate
that high faculty deterrence significantly discourages perceptions of cheating, while low deterrence fosters
a justification for unethical behavior. Notably, criminal justice majors from the School of Social Sciences
were the only group to exhibit significantly different views between high and low deterrence conditions, while
other academic majors, including business students, showed no significant differences. These findings align
with Liebler’s research on U.S. undergraduate business students, suggesting that faculty oversight plays a
crucial role in shaping ethical perceptions. The results have important implications for business ethics education,
emphasizing the need for solid faculty engagement to promote academic integrity. Additionally, the discipline-specific
differences highlight the importance of incorporating tailored ethical training across various fields of study.
Keywords: academic dishonesty, cheating, cheating deterrence, social learning theory
ARTICLE REF.: JBEE21-0RA4