Moral Resources and Competitive Advantage: A Strategic Management Class Activity

K. Matthew Gilley; Sergio Palacios; Christopher J. Robertson

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Moral Resources and Competitive Advantage: A Strategic Management Class Activity

K. Matthew Gilley and Sergio Palacios

Bill Greehey School of Business, St. Mary’s University, USA

Christopher J. Robertson

D’Amore-McKim School of Business, Northeastern University, USA

Volume 16: 2019 pp. 81-102: ABSTRACT

The cultivation of an organization’s moral resources has become a priority for many executives who understand that such resources are key to competitive advantage. Yet, traditional strategic management courses at both the undergraduate and MBA levels generally overlook these resources when discussing the resource-based view of the firm. We propose that moral resources be discussed in strategic management classrooms to provide additional insight for students about the critical nature of such resources. We also provide a simple tool for faculty to use in the classroom to stimulate discussion and enhance student learning in this important area.