Sustainability Topics in the Business School and Marketing Curricula: Dean and Department Head Opinions>
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Charles Ragland; Kurt Schimmel; Joseph F. Hair, Jr.

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The Relevance of Ethics, CSR, and Sustainability Topics in the Business School and Marketing Curricula: Dean and Department Head Opinions

Jeananne Nicholls

Slippery Rock University, USA

Charles Ragland

Indiana University, USA

Kurt Schimmel

Slippery Rock University, USA

Joseph F. Hair, Jr.

University of South Alabama, USA

Volume 13: 2016, pp. 169-184: ABSTRACT

Based on a survey of deans and marketing department chairs, this study explores the business and marketing curriculum in the areas of ethics, corporate social responsibility (CSR), and sustainability. The findings indicate that there was limited support for providing students with an understanding of these topics, in believing the concepts provide a competitive advantage in the job market, or would be utilized by students at a later point in their education. Finally, the value placed on research in these areas was considerably less than on theory development or applied and pedagogical research.