Grenada Chocolate Company: Big Decisions for a Young Social Enterprise on a Small Island

Tara L. Ceranic; Ivan Montiel; Wendy S. Cook

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Grenada Chocolate Company: Big Decisions for a Young Social Enterprise on a Small Island

Tara L. Ceranic

University of San Diego, USA

Ivan Montiel

Loyola Marymount University, USA

Wendy S. Cook

Central Washington University, USA

Volume 10: 2013 pp. 327-338: ABSTRACT

Three partners founded the Grenada Chocolate Company (GCC) in 1999: Mott Green, Doug Browne and Edmond Brown. Several years ago Doug passed away of cancer and in June 2013 Mott suffered a fatal electrocution while repairing a piece of equipment. Edmond was now thrust into the leadership position and left to decide what direction GCC should take. The GCC product line was becoming increasingly popular both on the island and internationally and demand was high, but the original vision for the company was to produce bean-to-bar chocolates while providing a fair wage to the local employees and farmers. Expansion could be an option for Edmond and GCC, but was it possible to expand and stay true to the ideas on which GCC was founded?