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Campbell Soup Company: First in Industry to Support Mandatory GMO Labeling
Gary Buffington III, Susan Fasano, and James O’Rourke
University of Notre Dame, USA
Volume 9: 2016, pp. 63-82; ABSTRACT
Campbell’s Soup Company released a statement on January 7, 2016 announcing its support of mandatory national labeling of products that may contain genetically modified organisms (GMOs), and became the first major food company to begin disclosing GMO ingredients in its products. How will this affect sales, and what strategies should the company use in future to communicate its position in the GMO debate?
