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Strategic Decision Making: Evaluating a New Client Opportunity
Catherine A. Helmuth and Sebastien Vendette
Department of Management, Central Michigan University, USA
Laura K. Helmuth
Chicago, USA
Volume 17: 2024, pp. 00-00; ABSTRACT
The paper provides a ready-to-use exercise where students, first individually and then
collectively through an interactive classroom discussion, analyze a decision-making scenario
involving a small business, Test Prep Experts (TPE)1. TPE’s owner, Glen Glassman, is exploring
how to grow his business strategically and has been approached by a new client, Walter Academy,
who is looking to enhance their test preparation services. Students are asked to assume the role of
Glen Glassman and decide whether accepting Walter Academy as a new client is the best way for
TPE to achieve strategic growth. By analyzing this curated scenario, students will learn how to
systematically deconstruct a business problem, making it easier to identify potential decisionmaking
options and arrive at a well-reasoned, informed solution.
Keywords: ready-to-use exercise, strategic decision-making, rational decision-making model.
