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Navigating the Modern Workplace: A Case Study of Motivation-Hygiene Theory for a Gen Z Workforce
Jeremy J. O’Connor and Jennifer Rinella
Helzberg School of Management – College of Business & Technology, Rockhurst University, USA
Volume 17: 2024, pp. 00-00; ABSTRACT
The purpose of this case is to facilitate the learning, analysis, and discussion of
Herzberg’s two-factor motivation-hygiene theory and to analyze an organization’s successes in
providing an environment of motivation and growth for its employees. Students also learn about and
analyze the workplace needs and expectations of Generation Z employees. The case begins with a
detailed description of Herzberg’s two-factor motivation-hygiene theory, followed by a detailed
description of Generation Z employee characteristics. After being presented with an analysis of
motivation-hygiene factors at a major corporation, Garmin Ltd., students are then asked to discuss
how well the company fosters an environment that is not only satisfactory, but motivational.
Students will also consider areas in which Garmin can improve. Using this example, the reader can
learn, discuss, and analyze the Herzberg’s motivation-hygiene theory in the context of a specific
organization to better understand how these factors can contribute to job satisfaction and enhance
employee motivation and growth.
Keywords: Employee Growth, Employee Motivation, Generation Z, Job Dissatisfaction, Job Growth, Motivation-Hygiene Theory.
