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Tesla, Inc.: Managing Risk in the Autopilot Program
Mike Pomazal, Jenny Wang, Audrey Wilson, and James S. O’Rourke, IV
University of Notre Dame, USA
Volume 15: 2022, pp. 67-82; ABSTRACT
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal. As Tesla continues to release new Autopilot updates to the public, concerns regarding the system remain. How should Tesla proceed with respect to consumer safety, consumer perceptions, and its beta testing model?
