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Navigating a Sea of Data: An Experiential Exercise to Teach Data Analysis Using Secondary Data
Kenneth M. York
School of Business Administration, Oakland University, USA
Volume 14: 2021, pp. 111-128; ABSTRACT
In the era of “Big Data” organizations have large amounts of data about their customers and their employees. Increasingly, all organizations must deal with large amounts of data as part of their daily business tasks. A critical skill for business students is using data to aid decision making. Without data analysis skills to make sense of the data and make management decisions based on the data, it is all just numbers. In this experiential exercise, students learn how to analyze data by being given management questions and an online data set, then get feedback on their answers. The exercise includes five questions with feedback to give to students on the results they should have gotten and the conclusions they should have made, plus additional learning points and variations on the exercise. The exercise can be used in any organizational behavior course to build the data analysis skills of students.
The Americas + Rest of World
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
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